We believe we can all
make a difference.

At LUCKE, we want the right choice to be as easy as putting on a great tee. That’s why we partner only with the best, ethical factories around the world. When we choose fabrics we look into the entire lifecycle and and share as much as we can. It’s a new way of doing business. We call it Be Good.


Our ethical approach.

We spend a lot of time finding the best factories around the world—the same ones that produce your favorite LUCKE garments.

We recognise we have a shared responsibility to the workers conditions under which our products are made. This responsibility extends beyond just the factory workers, and includes anyone in that supply chain. 

 Keep a look out for our ethically sourced badge for more information on this 

A scene from our European factory on how our ocean plastic is collected and processed.


Designed to last.

At LUCKE, we’re not big on trends. We want you to wear our pieces for years, even decades, to come.

That’s why when we design a new piece, our designers aim for a time-less approach.  

We also look at the print quality for longevity. Our sublimation process is world class, eco-friendly and keeps longer compared to the typical screen printing process. 


Circularity in mind

Our products are designed to never end up in the landfill. Through our zero-waste circular program, customers can return their organic cotton and recycled ocean plastic garments and we will repurpose or turn them back into new fibres.

LUCKE is also proud to be part Usedfully,  enabling us to contribute the transition to a low-carbon future for our industry and Aotearoa.


Choose what you care about

There is a lot of "green wash" advertised, so we have implemented this badge system to simplify the facts.

Learn More