Our Story


LUCKE was founded in Aotearoa, New Zealand, with a mission to drive sustainable change. 

Here at LUCKE, we all have a deep, mutual love of outdoor activities and water sports.  When we learnt that, according to the WWF, one dump truck full of plastic enters our ocean every minute, we knew we wanted to make a difference. 

 Today we offer a range of innovative, high quality sports and casual wear that try to combat pollution in the clothing industry while encouraging more empathy for our environment.


Our philosophy is:


The origin of 'LUCK-E' name
So often in life people describe others or themselves as being 'Lucky'. The truth is, we create our own luck. You have to be good to yourself and others to be lucky. Generally the luckiest of people have loving relationships, enjoy themselves, know their body, and aren’t afraid to chase passion.

Here at LUCKE we are trying to encompass this philosophy and our passion is to encourage empathy for our environment (the added 'E' in the name). Through combining these two ideas our name was born.